Americans still don’t really want small cars. What about hybrid pickup trucks? If only the F150 were a hybrid. Provide a lot of incentives for consumers to buy small and efficient cars and some will take advantage. Interest also rises with gas prices. No duh, right? Nonetheless, Americans don’t really want these vehicles according to BusinessWeek.

Instead, they want vehicles like the Ford F150, a vehicle that saw its first year on year increase in sales since 2006 according to recent data. In fact, Ford is lifting production on these vehicles, despite the horrific 15 – 17 mpg fuel economy of these pickup trucks.

Sure the Toyota Prius has been a hit and the plethora of plug-in vehicles on the horizon sound compelling, but what about solutions for the majority of Americans that want vehicles like the F150?

By ECB